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Positioning: the battle for your mind authors: al ries jack trout • however if a marketing leader isn't first in a new category,. Al ries i first read the al ries jack trout book called positioning with i was twenty-something it changed the way i looked at marketing forever those concepts i. Al ries with jack trout marketing warfare (1985, 2005) bottom-up marketing (1988) horse sense (1990) the 22 immutable laws of marketing (1993) references. And most of you are familiar with marketing warfare, a book i wrote with my former partner al ries on the strategy and marketing warfare revisited by jack trout.
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